The goal: To get Compton: The Antwon Ross story made and in theaters
The method: Share... But share what?
- the story of the film
- myself & why I'm so passionate about making this film
- every step in the process behind getting it made
The strategy is simple..... share, share, share and share and over time both the audience and collaborators will come. This strategy's success, as in all things, lies in its execution.
I got that fancy name from my friend in PR. Assets are the items I've created to help me share. Here's my list.
- The teaser trailer: This was a no a brainer and actually the easiest thing to create. I'm in my comfort zone here... The teaser trailer is based on ideas in the film. My goal was to nail down the mood of the film but not give away the plot.
- Poster: This was a no brainer too... still in my comfort zone.
- Film Website (this one): (comfort zone).
- My thoughts: What? No... (outside of comfort zone) I'm growing in this area. My thoughts are shared here on this blog and especially the podcast... I never know what's going to come out of my mouth until it's too late.
- My body: What? No... (outside of comfort zone) I share myself in person by showing up and making friends... Because this project it so close to who I am and the things I believe... I'm really just showing up, making friends and talking about life, cinema and flying... And it's fun so life is good.
- Progress: Via the podcast. Before every episode we give a breakdown on the weekly progress of this whole effort. (way outside of comfort zone) When you share your progress on a goal there's an automatic accountability between yourself and with whom you shared with. I'm now accountable to the entire world for perpetuity. No pressure. I got this.
Assets are useless unless people see the assets. That's why I need you to share this if you find it interesting. Share it with everyone because I don't know who my eventual collaborators will be and someone you share it with just might break this whole project.
Here are the audiences:
- The public: The audience for the film and the audience who wants to hear the story behind the story.
- Production companies: Because fresh and original content is the their livelihood. They're always looking for projects to produce.
- Film Industry at large: Online press, blogs, trades that report on new projects.
- Talent: Potential cast, crew and other collaborators I'm trying to woo to the project.
Independent vs. Studio
There are two paths this project is simultaneously going down right now. The independent produced path and the studio produced path. At some point in the near future the the path selection will be made for me so I really don't worry about it too much. It's really just going to come down to which opportunity happens first. Here's how effort is split right now:
Studio (prod. company path)
- Currently identifying production companies to cold email
- Pitch meetings are scheduled in Jan
- Currently in preproduction
- Identifying and reaching out to talent
- Scheduling and budgeting
- Shooting aerials
- Location scouting
sharing feeds the soul
There's something satisfying about sharing. I haven't been at this long, so I'm not an expert and this is new territory for me, but I'm already convinced of the power of sharing. So much has happened since I started not caring and sharing everything and it's only been a month and a half. I can't wait to see how it will all happen. I'm sure it will be interesting and unexpected. If you find this journey or this film at all interesting subscribe for updates. Don't miss out on the journey and share it with others!
Let me know what you think.